Join Real Broker in 2024: Pros and Cons an Agent Review

In today’s evolving real estate industry, cloud-based brokerages are becoming increasingly popular. Join REAL Broker, LLC as it stands out as a leading player, offering unique advantages and some trade-offs that every agent should consider. If you’re contemplating whether to “Join Real,” this comprehensive review will help you make an informed decision.

The Pros when you Join REAL Broker

1. Lower Cap and Splits

One of the most significant benefits of joining REAL Broker is the lower cap and splits. REAL Broker charges agents a $12,000 annual cap, which is significantly less than many franchise-based brokerages. For example, Keller Williams brokerages charge between $24,000 and $28,000, with some even going up to $50,000 a year. By joining REAL, you could save thousands annually, allowing you to reinvest in your business or enjoy more personal time.

2. Stock Incentives

REAL Broker offers four ways to earn stock in the company:

Capping: Earn free stock when you pay your $12,000 annual cap.
Purchase Options: Allocate 5% of your commission to purchase REAL Broker stock, and receive a 25% bonus in free stock.
Attracting Agents: Receive free stock when agents you sponsor join REAL Broker.
Elite Agent Award: Earn up to $24,000 in free stock by hitting certain production milestones.

These incentives make agents part owners in the company, fostering a sense of community and collaboration.

3. Revenue Share Potential

REAL Broker has a highly profitable revenue share program. For every agent you directly attract, REAL will pay you $4,000 annually from the $12,000 cap they pay to REAL. As you attract more agents, you unlock additional tiers and benefits, potentially creating a substantial passive income stream. Unlike many other brokerages, REAL’s program is designed to reward you generously for your recruitment efforts.

4. Efficiency and Flexibility

Operating in a cloud-based environment, REAL Broker eliminates the need for commuting to an office. This not only saves time but also allows for more flexibility in your schedule. Video calls via Zoom replace in-person meetings, making it easier for clients who can’t take time off work to meet.

The Cons When you Join REAL Broker

1. No Face-to-Face Interaction

A significant trade-off of joining a cloud-based brokerage is the lack of in-person interaction. While video calls are effective, they don’t entirely replicate the experience of being in the same room. Extroverted agents who thrive on social interactions may find this challenging initially. However, participating in local associations and networking events can help mitigate this issue.

2. No Broker’s Office Access

Without a physical office, agents give up the convenience of conference rooms and a dedicated workspace. However, many have found that working from home or using alternative meeting spots like coffee shops or title company offices can be just as effective. The cost savings from not maintaining an office space can be significant.

3. Less Recognizable Brand

REAL Broker may not have the brand recognition of some established franchise-based brokerages like REMAX or Keller Williams. However, in today’s market, clients typically choose agents based on their reputation and expertise rather than the brokerage they represent. The emphasis is on the individual agent’s skills and service rather than the company logo on the business card.

Final Thoughts

Cloud-based brokerages like REAL Broker represent the future of real estate. While there are some trade-offs, the benefits of lower fees, stock incentives, revenue share potential, and increased efficiency often outweigh the downsides. Joining REAL Broker could be a game-changer for your real estate career, providing you with the tools and support to succeed in a modern, flexible work environment.

Next Steps to Join REAL Broker

If you want to Join REAL Broker, I invite you to schedule a free 1-on-1 video consultation with me to see if it’s the right fit for your business. Should you decide to join and need a sponsor, I’d be honored to support you and help you succeed at REAL. When signing your Independent Contractor Agreement (ICA), simply list my name, John McLain, as your “Sponsoring Agent.”

For more information and to join, visit REAL Broker’s website.