Sierra Swartz

Sierra Swartz

Executive Director

| Serving West Michigan



Sierra Swartz partnered with the PREMIERE Group in 2021 as their first Regional Director, to lead their real estate team expansion efforts in the U.S. markets. In 2022, after growing the team agent count over 800% across the U.S., she became PREMIERE's Executive Director responsible for overseeing the Strategic Growth of the company.

PREMIERE equips agents with the tools, resources, and systems that are typically only afforded to the top producers in their markets. Sierra believes every agent should have the opportunity to make more than 100% commission. One of the ways PREMIERE assist agents in creating additional income streams is through agent attraction, and partnerships with ancillary services. Sierra creates partnerships with ancillary services such as mortgage companies, title companies, home warranty and utility companies. These partnerships provide additional income streams for the team, which ALL of their agents get to benefit from through a shared wealth model.

Before her real estate career began in 2016, she served her community as a natural leader, educator, and provider of financial services. Her prior work experience includes owning and operating Sierra Financial Group LLC, a credit restoration company, and managing multiple Financial Center locations for Fifth Third Bank.

Sierra has a passion for her community and enjoys giving back through service and education. She founded Ladies of the Lakeshore networking group, interviews and highlights local business owners on her social media platforms, and hosts monthly training classes for brokers and realtors. She currently serves as a Director on the Walden Green Montessori Board and was previously a Co-Chair on the Mary Seat of Wisdom Capital Campaign for St. Mary’s School in Spring Lake, MI, which raised funds for a new school building project.
Growing up in a small town in Michigan has fostered a love for the outdoors for Sierra. She enjoys golfing, boating, fishing, snowboarding, and trail riding, along with her husband and two children.

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